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Press releases can be extremely effective marketing tools, and should be part of every Internet marketers toolchest. But press release distribution can be costly; the top distribution level for PRWeb runs $360+. PRNewswire is even pricier.

The good news is there are some very effective FREE press release services. Most of these offer paid services as well, but their free distribution can be very effective. Some of these sites even offer tips and templates for writing effective releases.

Here is a list of nearly 20 free press release distribution services, taken from our newly-released “Ultimate IM Toolchest” (the first part of our upcoming ”Internet Marketing Almanac“): 

FREE PRESS RELEASE DISTRIBUTION SERVICES

• 1888PressRelease.com – Offers free distribution, plus paid services which gives you better placement and permanent archiving.
• ClickPress.com – Distribution includes Google News, while “Gold” level will also get you to sites like LexisNexis.
• EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links.
• Express-Press-Release.com – Free distribution company with offices in 12 states.
• Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.
• Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.
• I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.
• NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.
• PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.
• PR9.net – Ad supported press distribution site.
• PR-Inside.com – European-based free press release distribution site.
• PRBuzz.com – Free distribution to search engines, news sites, and blogs.
• PRCompass.com – Free or paid version, others can vote on your press release similar to Digg style.
• PRUrgent.com – Distributes your release, but also attempts to teach you how to write one, and even offers downloadbale samples for you to work with.
• PressAbout.com – Free press release service formatted as a blog.
• PressMethod.com – Free press release distribution, with extra services based on the size of your contribution.
• PressReleaseSpider – Free press release distribution, plus press release search engine.
• PRLeap.com – Free distribution to search engines, news wires, and RSS feeds. Fee based bumps for better placement.
• PRLog.org – Free distribution to Google News and other other search engines.
• TheOpenPress.com – Gives free distribution for plain formatted releases, fees for HTML-coded releases.

Take a look at “The Ultimate IM Toolchest” for a giant treasure-trove of additional FREE Internet marketing resources.