Improve Your Internet Marketing

Making your ad stand out is the first, most important rule in writing Pay Per Click (PPC) ads. Not only are you competing with natural or “organic” search results, but you have to compete against all the other paid ads.

What makes an ad stand out? In a word, “deviance”. Anything that deviates from plain, ‘unadorned’ text will stand out. This can be “size & shape”, symbols, extra space, and high-impact words.