Improve Your Internet Marketing

I’ve been writing a lot about SpeedPPC lately, so I’ll keep this brief: Version 3 launched today. For those not familiar with it, here is an overview of this powerful Pay-per-Click tool. (Note: Checkout my interview with SpeedPPC developer Jay Stockwell)

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Readers of this blog or our newsletter “Melanies Tips” may recall the dilemma I had when SpeedPPC was first released in 2007: this software was so damn powerful, it was the first time I actually questioned the wisdom of sharing what I had “discovered” with those who, in theory, compete with us in the marketplace. [...]

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SpeedPPC v3 is being released on April 8. If you follow this blog or subscribe to Melanies Tips, you know that we are heavy SpeedPPC users. In fact, it is responsible for a large part of our revenue. If you are serious about PPC (Pay Per Click), or do any sort of search marketing, you [...]

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Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.

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Ok, I get an affiliate account at Clickbank or Commission Junction, pick a product, create a keyword list, write an ad that has my affiliate link, and sit back as… …my ad gets lost eight pages down, or generates lots ‘o clicks with no sales, or just sits there. And my ROI drops like a [...]

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There’s NO SUCH THING as a 10 cent keyword! A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in [...]

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PPCRiches has given us a HUGE boost. If you’ve been doing Pay Per Click for very long, you’ve almost certainly had that dreaded experience: logging into your Adwords account one day to see “xxx of your keywords are no longer active“. The dreaded “Google Slap” – $0.25 keywords suddenly requiring Minimum Bids of $1, $5, [...]

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