Readers of this blog or our newsletter “Melanies Tips” may recall the dilemma I had when SpeedPPC was first released in 2007: this software was so damn powerful, it was the first time I actually questioned the wisdom of sharing what I had “discovered” with those who, in theory, compete with us in the marketplace. [...]
Tags: Tags: adwords, google-adwords, Keywords, pay-per-click, ppc, quality-score, speedppc, yahoo-search-marketing, ysm
SpeedPPC v3 is being released on April 8. If you follow this blog or subscribe to Melanies Tips, you know that we are heavy SpeedPPC users. In fact, it is responsible for a large part of our revenue. If you are serious about PPC (Pay Per Click), or do any sort of search marketing, you [...]
Tags: Tags: adcenter, adwords, google-adwords, microsoft-adcenter, pay-per-click, ppc, search-marketing, speedppc, yahoo-search-marketing, ysm
Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.
Tags: Tags: adwords, click-through-rate, ctr, Keywords, pay-per-click, ppc, quality-score